By clicking ‘Get the Newsletter’ below, you agree to obtain the e-newsletter & marketing communications from theindustry.fashion. To find out extra about our data sharing coverage, please learn ourterms of useandprivacy policy. After years of investing in performance-based digital marketing, this yr saw advertising leaders realise they should spend money on their manufacturers. This could appear apparent for an business that works so exhausting to build and defend its manufacturers, but over the previous few years some of this brand-marketing muscle has atrophied, as entrepreneurs leaned heavily into efficiency advertising. We also examined the rise of new model advertising methods,…